KIPSTA x Ligue de Football Professionnel :
Les Défenseurs de l’Enfance
direction - art direction - post-production - editing - motion design - sound design
For International Children's Rights Day, Kipsta and Decathlon challenged us to create the TV campaign for their 'Defenders of Childhood' initiative, in collaboration with the French Professional Football League (Ligue 1 Uber Eats and Ligue 2 BKT).
Our mission was to highlight the message of the CNAPE (National Convention of Child Protection Associations) and showcase the two special edition balls created for the occasion by Decathlon, the official ball supplier for Ligue 1 and Ligue 2.
In just one week, we produced the entire campaign film from scratch, covering everything from storyboard to post-production. We aimed to establish a bold and impactful artistic direction that celebrated both the world of sports and childhood.
In addition to the film, we also developed digital content for various stakeholders and partners, including the LFP, Decathlon, EA Sports and CNAPE.
