L'ETIQUETTE FEMME
direction - art direction - AI
For the launch of L’Etiquette Femme #5, we directed a fashion film that unveils the silhouettes of the SS25 collection through a series of carefully composed scenes.
Using AI as a creative set extension tool, we built immersive visual universes around each look and model, turning each frame into a stylized tableau designed to create vibrant, striking imagery.
Credits
Directors - Swann + Yoann
Producer - Julien Nodot
Line producer - Karim Chir
Directors - Swann + Yoann
Producer - Julien Nodot
Line producer - Karim Chir
Production - Sovage
Director of Photography - Lenny Grosman
Location manager - Yanis Mebtouche
Stylist - Livia Rossi
Stylist assistant - Lena Maurel Daugu, Julianne Courtois, Manon Baltazard
Tailor - Clothilde Faure
HMU Hair - Marion Anée
Make up artist - Caroline Fenouil, Ruben Masolivier
Make up assistant - Vladimir Gueye, Lily Bessodes Beth
Casting Director - Arthur Méjean
Models - Mahalia Celeste, Mika Callens, Yali Yang, Cristi Haina, Marie Cornil, Marie-Sophie Wilson-Carr
Location manager - Yanis Mebtouche
Stylist - Livia Rossi
Stylist assistant - Lena Maurel Daugu, Julianne Courtois, Manon Baltazard
Tailor - Clothilde Faure
HMU Hair - Marion Anée
Make up artist - Caroline Fenouil, Ruben Masolivier
Make up assistant - Vladimir Gueye, Lily Bessodes Beth
Casting Director - Arthur Méjean
Models - Mahalia Celeste, Mika Callens, Yali Yang, Cristi Haina, Marie Cornil, Marie-Sophie Wilson-Carr
